Marketing Plan

At The Horizon Group we will help you produce a marketing plan.

A marketing plan is very similar to a business plan and helps guide a company both big and small in how to get the most from a marketing agenda.

The art of marketing is making someone do something they didn't think they wanted to do, but found in fact that they did once you persuaded them to try it and now they want to do it again and again.

A marketing plan should guide you through the following points:

• Writing the brief (setting out what you have to offer)
• Defining your resources
• Examine and select your options
• Write the detailed plan which is your business map and itinerary
• Execute the plan (this is more important than the strategy that arrived at the plan)
• Measure the results

At The Horizon Group we can help you achieve all of this.